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03Tier 03 · No Capital? No Problem

No money?
We build it for equity.

Real idea, real market, no cash for a full build? If we believe in all three, we build your software in exchange for equity. We've done it before. We're selective — and that's the point.

10–30%
Equity range
$0
Cash floor
22d
First deliverable
100%
Code yours
01What this tier is

We invest engineering instead of cash.

For founders without an upfront budget. We evaluate three things — the idea, the market, and you. If we believe in all three, we build it for equity. If you make the cut, you get a real engineering team fully invested in your outcome because we literally own part of it.

This isn't a pitch competition. It isn't an accelerator. It's a build engagement with the cash side swapped out for cap-table alignment. We've done it before. We'll keep doing it on the right deals.

Looking for cash + equity instead of equity-only? Partner Build is the middle path.

02How we decide

What we look for.

Five filters. Most ideas miss on at least one. The ones that clear all five are the ones we build.

Filter 01

A real, defined market

Not a vague vision. A specific buyer, a known problem, a price they’ll pay.

Filter 02

Founder edge

Domain expertise, an unfair distribution channel, or hard-won insight that took years to earn.

Filter 03

Realistic path to revenue

Inside 12 months, with a credible plan you can defend in two questions.

Filter 04

Meaningful equity

Typically 10–30%. Aligned with the size of the build and the stage of the company.

Filter 05

Coachability

We push back. We suggest different paths. You take the call. Partners, not subordinates.

03The arc

What to expect.

Slow upfront, fast in execution. We say no often. When we say yes, we move.

  • Phase 01

    Slow on the front

    1–3 calls and real diligence before a yes. We need to know your market and your conviction.

  • Phase 02

    Honest no

    If it’s a no, we tell you why in writing. Often it’s timing or fit, not the idea.

  • Phase 03

    Fast once we’re in

    Approval to first deliverable: 22 days. Build window: 4–10 weeks.

  • Phase 04

    Long after launch

    We’re on your cap table. We pick up. We help with hiring, intros, the next product call.

If we believe in your idea enough to put our team on it for equity, we believe in it enough to still be picking up the phone in year three.
The whole point of build-for-equity
Tell us about your idea

Apply, or book a call first.

Tell us what the business does, who the customer is, why you're the right person to build it, and what you're proposing in equity. We read everything.